UNVEILS OFFICIAL MUSIC VIDEO FOR FOCUS TRACK “NOW OR NEVER”
[CREDIT: STARSHIP ENTERTAINMENT]
CRAVITY is breaking barriers and reaching for new heights with their first single album, FIND THE ORBIT, marking a pivotal turning point in the group’s journey. This release symbolises CRAVITY’s evolution as they showcase their well-established teamwork and dedicated fandom cultivated through both domestic and global activities. FIND THE ORBIT represents their strong determination to forge a distinct path, aiming to carve out a unique presence within the K-pop world.
The New Path: FIND THE ORBIT
An orbit is defined as the path created when an object is pulled by forces like gravity to revolve around another. In the same way, CRAVITY—nine stars in perfect balance—create their unique path through dynamic interactions and forces that shape them. As they orbit, drift, and constantly recalibrate to maintain their bond and purpose. Through the tension, friction, and energy of this journey, CRAVITY is building a unique orbit that defines them.
“Remember who we are.”
CRAVITY’s FIND THE ORBIT signals a new phase in their story of youth and ambition. This release reflects their ongoing journey to grow and evolve. While their previous work captured the search for a distinct identity, FIND THE ORBIT combines both the essence of the youth they’ve shown so far and a forward-looking ambition to reach new ground. This single album serves as an opening chapter, setting the stage for a powerful and cohesive message that highlights CRAVITY’s teamwork, unique identity, and the bold performances and music they will unveil in this new era.
On this journey, CRAVITY showcases youth from diverse backgrounds coming together, finding clues in their everyday lives, and collaboratively moving forward toward their future. Fans who follow CRAVITY’s story will clearly understand the messages woven into this album. Having grown from their debut to fan concerts, world tours, and survival shows, CRAVITY continues to orbit, break away, and create their own path.
It’s Now or Never: Focus track “Now or Never”
The focus track “Now or Never” captures CRAVITY’s vibrant energy and style, conveying a strong message of seizing opportunities without hesitation. The track’s powerful guitar riffs, dynamic drums, and intense vocal melodies blend into a bold composition that highlights CRAVITY’s determination to face the world. The accompanying music video, filled with suspenseful and exhilarating scenes, presents each member navigating their unique orbits, creating a thrilling experience that shows a new side to CRAVITY.
A Milestone in Their Journey
With FIND THE ORBIT, CRAVITY reflects on their current state as artists in their fourth year, boldly embracing their ongoing journey toward future growth. This release not only highlights CRAVITY’s polished style and seamless teamwork but also solidifies their place in the K-pop scene as they continue to redefine their path.
CRAVITY’s FIND THE ORBIT is a major milestone, a testament to their resilience, and a beacon of what’s yet to come.
STREAM FIND THE ORBIT HERE
WATCH “NOW OR NEVER” MUSIC VIDEO HERE
FIND THE ORBIT cover artwork (download here)
Track-by-track commentary
1. Now or Never
SERIM and ALLEN contributed to the lyrics.
The focus track encapsulates the members’ fearless determination to face the world head-on. The song conveys a resolute commitment to seize opportunities without hesitation, embracing the present moment as their chance to move toward their goals. With its dynamic sound, it showcases CRAVITY's energetic image and unique style while reflecting their musical growth.
2. Secret
This is a dreamy, nostalgic disco-pop track that explores the intimate emotions of a personal affection and the desire to turn it into a shared secret between two people. A deep bass groove and soft falsetto melodies intertwine, while the restrained chorus and rich harmonies add depth. Distorted synths and textured, 80s-inspired elements amplify the energy, evoking the feeling of racing through a neon-lit cityscape.
3. Horizon
WOOBIN participated in producing and composing, while WOOBIN, SERIM, and ALLEN contributed to the lyrics.
Co-produced by member WOOBIN, this track draws inspiration from the group’s journey on the survival programRoad to Kingdom: ACE OF ACE. The lyrics vividly portray the experience of soaring into the sky alongside their fans, LUVITY, after enduring a long period of darkness. The track blends a dreamy guitar riff with a drum-and-bass beat, capturing the members’ overwhelming emotions in a powerful and evocative way.
About CRAVITY
Since their debut, CRAVITY has demonstrated relentless momentum, sweeping Rookie of the Year awards at various music ceremonies in Korea. Dubbed “Super Rookie,” the group achieved remarkable success with their debut album, which hit No. 1 on the U.S. iTunes Top K-Pop Albums chart, making them the first K-pop rookie group of 2020 to earn this distinction. Shortly after, they made a splash on social media, debuting at No. 12 on Billboard's Social 50 chart, becoming the fifth-fastest South Korean group to enter the rankings. Over the years, their success continues to grow, with Variety naming them an “Up-and-Coming Group to Know” in 2022 and Forbesrecognizing them as “Ones to Watch.”
The name CRAVITY combines “Creativity” and “Gravity,” reflecting their mission to captivate listeners with their unique universe. As Starship Entertainment’s first boy group in five years since Monsta X, CRAVITY consists of nine members: Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung, and Seongmin. The name also serves as an acronym for “Center of Gravity,” symbolizing their ability to pull audiences in with their creativity, charm, and undeniable talent.
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Source: Blackstar
