Manila, Philippines ,April 18, 2026 — TECNO today officially launches the CAMON 50 Series in the Philippines, bringing its most advanced AI-powered imaging smartphone lineup to consumers nationwide. Following the massive success of the pre-order campaign that saw unprecedented foot traffic across authorized stores and online platforms, the series is now available for purchase at all authorized TECNO physical stores and e-commerce partners.
Flagship Imaging, Built for Filipino Creators
The CAMON 50 Ultra 5G is engineered for those who demand professional-grade photography in the most demanding environments. At its core is a versatile quad-camera setup: a 50MP main shooter with a large 1/1.56-inch Sony LYTIA 700C Ultra sensor offering Super-zoom Flashsnap, a 50MP f/2.4 telephoto lens offering 100x super zoom, an 8MP f/2.2 ultra-wide camera with 5cm macro capability, and a 50MP Auto-focusing front camera. With a maximum zoom range of up to 100x and 4K HDR video support, the device delivers unprecedented zoom capabilities at its price point. The phone has achieved a DxOMark camera rating of 146 points, the highest in its class.
Built for the Real World: IP69K and Military-Grade Durability
For the first time in the whole CAMON series, they features triple protection ratings of IP68, IP69, and IP69K, offering resistance to dust, water immersion, and high-pressure, high-temperature water jets. This is complemented by MIL-STD-810 military-grade certification against drops and harsh conditions, making it one of the most durable smartphones in its segment.
Powerful Display and Performance
CAMON 50 Ultra 5G sports a 6.78-inch curved AMOLED display with Gorilla Glass protection, a 120Hz refresh rate, 240Hz touch sampling rate, 2160Hz PWM dimming, and crisp 1.5K resolution. Under the hood, the 4nm MediaTek Dimensity7400 Ultimate chipset powers the device. The CAMON 50 brings TECNO’s imaging and durability experience to a wider group of consumers, beside the camera, also offering 60-month TÜV-certified fluency, and a 1.5K 144Hz ultra-bright AMOLED display. It is designed for users who want a reliable all-around smartphone that supports both work and everyday life while delivering a stronger imaging experience. A massive 6,500mAh battery with 70W Ultra Charge ensures all-day power for extended shoots and editing sessions in CAMON 50 Series
The official prices for the CAMON 50 Series in the Philippines are:
• CAMON 50 Ultra 5G 8GB + 256GB – PHP 19,999
• CAMON 50 Ultra 5G 12GB + 256GB – PHP 21,999
• CAMON 50 Ultra 5G 12GB + 512GB – PHP 25,999
• CAMON 50 8GB + 256GB – PHP 13,999
launch gifts and exclusive inclusions, including a CAMON 50 Series Exclusive Gift Box, an Air Conduction Headphone, a Charging Lanyard Cable, and a CAMON Creator Gift Set, together with 60 Days Free Replacement, 3 Years of 50GB Free Cloud Storage, 2 Years Warranty, 1 Year MovieBox Premium Membership, and a Creator Dito Sim Bundle, By bundling the CAMON 50 Ultra 5G with a DITO Starter Pack offering 30 days of connectivity and 1GB daily data for TikTok and Facebook, the partnership lowers the barrier to the creator economy—turning a smartphone into a smart investment.
TECNO is also strengthening the smart lifestyle experience around the CAMON 50 Series through bundle offers with its latest wearables. During the launch period, consumers can save PHP 1,000 on Watch NEO (SRP PHP 3,499), save PHP 1,000 on FreeHear 2 (SRP PHP 2,999)
Flexible Payment Options
To make the CAMON 50 Series more accessible, TECNO has partnered with leading financing providers. Customers can purchase through BillEase, Home Credit, or Skyro with flexible installment plans. It offers 0% interest installment options on select plans, up to 12months terms, making it easier for Filipino consumers to own the flagship imaging device.
“CAMON 50 Series is designed for Filipino users who want more than just a smartphone. It is built for people who want stronger imaging, smarter AI support, and a device that feels like a meaningful upgrade in everyday life,” said Jason Wong, Country Manager of TECNO Philippines. “With this launch, we want to give consumers a phone that not only looks and feels premium, but also helps them create, express, and do more.”
The official launch of the CAMON 50 Series also builds on TECNO’s continued partnership with Sarah Geronimo, whose strong trust, mainstream appeal, and broad consumer resonance further strengthen the series’ positioning in the Philippine market. Fans can catch Sarah’s live at the upcoming Earth Day Run Manila leg on April 19, 7am at SM Mall of Asia Concert Grounds, where she will participate in CAMON 50 Series product experience activities.
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About TECNO
As a global innovative technology brand with operations in over 70 markets, TECNO has been committed to revolutionizing the digital experience in global emerging markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies and AI. TECNO offers a wide range of smartphones, smart wearables, laptops and tablets, smart gaming, HiOS operating systems and smart home products. Guided by its brand essence of "Stop At Nothing", TECNO is committed to unlocking the newest technologies and AI-powered new experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and their best futures. For more information, please visit TECNO's official site: www.tecno-mobile.com.
Source: TECNO Mobile Philippines
