MUSIC VIDEO GARNERS OVER
8 MILLION VIEWS IN 5 DAYS

December 13th, 2024 – Singapore – Out now, rising Japanese boy band ONE OR EIGHT reveal their highly-anticipated new single “KAWASAKI”, featuring renowned US rapper Big Sean. This release marks Big Sean's first collaboration with a Japanese artist, showcasing the GRAMMY-nominated rapper and seven-time BET Award winner known for his work with global icons like Justin Bieber and Katy Perry.

Big Sean’s contribution adds an exciting new dimension to "KAWASAKI", infusing the track with fresh appeal while maintaining its high-energy essence. This collaboration brings the much-anticipated cross-cultural synergy that ONE OR EIGHT fans have been eagerly waiting for.

The accompanying music video for “KAWASAKI” captivated fans with its powerful choreography, motorcycle sounds, and heavy bass, creating a stunning visual and auditory spectacle that quickly went viral on YouTube, racking up 8+ million views within the first 5 days.

The track was produced by DJ Smallz 732 (Nicki Minaj ft. Lil Uzi Vert “Everybody”), GENT! (Doja Cat “Agora Hills”), Bangs (Doja Cat “Agora Hills”), and Xansei (NLE Choppa “Picture Me Grapin”), with Lucien Parker (Kanye West x Ty Dolla $ign “STARS”) contributing the rap lyrics.

Stream "KAWASAKI (with Big Sean)" here:
oneoreight.lnk.to/kwskwbigsean

DOWNLOAD MEDIA KIT

About ONE OR EIGHT

ONE OR EIGHT is an eight-member boy group featuring Japanese members MIZUKI, NEO, REIA, RYOTA, SOUMA, TAKERU, TSUBASA and YUGA. The group’s name ONE OR EIGHT is a reference to a Japanese phrase meaning “All or Nothing”.

With the tagline “BET ON YOURSELF”, they are set to make their mark on the world as a group of friends with big dreams. They infuse hip-hop and pop effortlessly and epitomise Japanese culture through their choreography, lyrics and streetwear aesthetic.

Earlier this summer, the group shared the performance video for “KAWASAKI” on YouTube, which has surpassed 10 million views and charted at #1 on the Japan Billboard Heatseekers songs chart. Building on this momentum, they announced their official debut with the release of their new single, "Don’t Tell Nobody", and was produced by Ryan Tedder (Taylor Swift, Tate McRae, Adele, Jonas Brothers) and David Stewart (BTS), featuring rap lyrics by Lucien Parker (Kanye West x Ty Dolla $ign “STARS”).

About Big Sean
A 7x BET Award-winning and GRAMMY®-nominated superstar, Big Sean is an uncompromising force in hip hop and culture at the top of his game. Since unleashing his 2011 PLATINUM-certified debut album 'Finally Famous' on Kanye West’s G.O.O.D. Music/Def Jam imprint, Sean has sold more than 50 million records and continues to elevate with no signs of slowing. On August 30, he released his eagerly awaited sixth studio album 'Better Me Than You' (Def Jam Recordings) which includes the critically acclaimed singles “Superstar”, “Together Forever (feat. The Alchemist)”, “On Up”, “Yes”, and “Precision”.

In addition to his 2011 debut album, Sean’s musical catalog also comprises PLATINUM-certified albums 'Detroit 2' (2020), 'I Decided' (2017), and 'Dark Sky Paradise' (2015) which all debuted at No. 1 on the Billboard 200, as well as GOLD-certified album Hall Of Fame (2013). His track record boasts an impressive 21 MULTI PLATINUM, PLATINUM AND GOLD-certified hit singles including the 9x-PLATINUM No. 1 hit “IDFWU” feat. E-40, the 6x-PLATINUM “Bounce Back”, 5x-PLATINUM “Dance (A$$)” feat. Nicki Minaj, 4x-PLATINUM “Beware” feat. Lil Wayne and Jhené Aiko, as well as the No. 1 "Marvin Gaye & Chardonnay" feat. Kanye West and Roscoe Dash, and the GRAMMY-nominated “Mercy” feat. Pusha T and 2 Chainz with which he shared multi-platinum success with Kanye.

Attracting an audience of 50 million across social channels, Sean leverages his platform to give back as he runs the Sean Anderson Foundation, a non-profit organization which assists in the education, health, safety and well-being of school aged youth in underserved communities across the country.