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WATCH THE VIDEO FOR “LOVE OR DIE” HERE
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[Los Angeles, CA] - Filled with the bright energy of youth, K-Pop group CRAVITY return with their 7th mini album, EVERSHINE. This mini album encapsulates the passionate love of youth, marking another chapter in CRAVITY's explosive growth. In the quiet of nightfall, the beauty of the afterglow is revealed, reminding us that even in darkness, there's a promise of a brighter sunrise. Following their successful first world tour, KCON LA performance, and official debut in Japan, CRAVITYshowcases a more distinct color than ever before, pouring out raw emotions in their latest musical offering. Named by Grammy.com as a “K-Pop Boy Group To Watch,” 2024 is poised to be their best year yet.
Focus track “Love or Die,” epitomizes CRAVITY’ssignature energetic vibe with its fast-paced drum and bass rhythm. As the song's mood intensifies, listeners can feel the strong determination of “I’d rather die than live without love,” showcasing the members' heightened confidence and dedication to their love. The accompanying music video intensifies the members' journey for love. It shows that despite all the setbacks we may experience throughout the different moments of youth, we become stronger through the process and become able to face future challenges. After experiencing love, persisting through trials and overcoming different emotions and pain, we can welcome a new sun. EVERSHINE is the vivid story of CRAVITY’s present and future.
Each track on EVERSHINE offers a unique experience, from the pop-infused “C’est La Vie” to the psychedelic rock sounds of “Worst Thriller,” to the bright vocals of “Cherry Blossom.” Focus track “Love or Die,” which members Serim and Allen participated in writing, is complemented by a perfect blend of various genres like rock and EDM; capturing the explosive youth and the most passionate moments of life's brightest era. “Mr.”, a heavy EDM track fit for a festival or club, not only has Serimand Allen as co-writers on it, but also WJSN’s very own EXY. “Over & Over,” a track not only co-written by Allen, but also produced, closes out the album with its fresh guitar and heavy bass, expressing the heartfelt desire to go back to the past in order to hold onto a precious relationship.
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The members of CRAVITY have shown immense growth since their debut album, released April 14th, 2020. Even with a debut in the middle of a pandemic, SEASON1.[HIDEOUT: REMEMBER WHO WE ARE] caused a wave of intrigue and excitement here in the states, with mentions in PAPER Magazine, Access, iHeart, J-14,MTV News, Earmilk, Teen Vogue, and Rolling Stone who referred to their title track as “An anthemic track from the K-pop rookies that combines 808-style riffs with the melodic sensibilities of early-2000s boybands (extended dance break included).”
“Though the group is still up-and-coming and developing their sound, they have begun to refine their artistry and make their mark on the industry. Their work on “Gas Pedal” proves just that, and more.” - MTV
Since their debut, CRAVITY have marked their relentless movement, sweeping rookie of the year awards at various music awards ceremonies in Korea. CRAVITY received the name “Super Rookie,” due to the success of their debut album, which hit No. 1 on the U.S. @iTunes Top K-Pop Albums chart, making them the first #Kpop rookie group to debut in 2020 to earn this achievement. Additionally, the group made a splash on social media shortly after their first album, debuting at No. 12 on Billboard's Social 50chart; making them the fifth-fastest South Korean group to enter Social 50. As we progress through the years, their success within the industry continues to thrive, with Variety naming them an “Up-and-Coming Group to Know” in 2022, and Forbes recognizing them as “ones to watch."
The inspiration behind the name, CRAVITY, came to fruition through the combination of “Creativity” and “Gravity,” and has been Starship Entertainment's new boy band for the first time in five years since Monsta X. Consisting of nine members, [Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung, and Seongmin], CRAVITY, which is also an acronym for “Center of Gravity,” is meant to attract/gravitate listeners into their unique universe, by pulling them in with their creativity, charm, and pure talent.
Source: Blackstar