Both entities also mounted a public event that translates the campaign’s sonic vibe into an immersive on-ground experience
Filtr and Sony Music Entertainment have recently teamed up for the ‘Summer POPsicle SZN’ playlist, a curated mix of chart-topping hits featuring some of the biggest international acts.
The playlist includes fan favorites such as “Greedy” by Tate McRae, “Water” by Tyla, “Saturn” by SZA, “drunk text” by Henry Moodie, “Unwritten” by Natasha Bedingfield, “double take” by Dhruv, “Stargazing” by Myles Smith, and local hits from BINI and Maki.
This initiative is part of the ‘szn’ (seasonal) campaign that started in October 2023 for Halloween, December 2023 for Christmas, February 2024 for Grammys, March 2024 for International Women’s Month, and April to June for the hottest summer.
To promote the global music campaign, Filter and Sony Music Entertainment recently mounted a public event that allows fans to experience their favorite pop hits this summer via an on-ground experience.
Both entities created Summer Popsi-Skate, a gathering where music fans get to enjoy a day out at the SM Megamall Skating Rink. Participants received freebies and prizes like premium vinyl, and enjoyed various fun activities set to the soundtrack of this generation's biggest pop anthems.
As a celebration of music, community, and the joy of summer, Summer Popsi-Skate left everyone eagerly anticipating the next installment of this incredible initiative, with some of the attendees gamely skating to the rhythm and pulse of their favorite tracks. Capturing the essence of summer, the rink also served as a perfect backdrop for selfies and group photos.
Check out the ‘Summer POPsicle SZN’ playlist on FiltrAsia’s Spotify page. Stay tuned for the upcoming sznplaylists in 2024.
Source: Nyou