Rags 2 Riches has recently emailed its subscribers a set of questions to probe what they love about their brand. I have been a longtime fan of this brand, so this is an interesting exercise for me. Here’s what I have to say about R2R.
My first R2R piece was purchased from Firma in 2008. It was a clutch designed by local fashion icon Rajo Laurel. I used it during my first job at a bank, and it held my makeup and toiletries. It was neon pink, and it was woven by a mom at Payatas. It was one of the first local brands that included a hand-signed card by the artisan who made the item. It touched my heart, and as a fresh college graduate, it helped pave the way for my career choices and eventual foray as an online distributor for another social enterprise, a position that I hold to this day. It also gave me a tangible link to the impact of my buying power to a community, however small that purchase may be.
My favorite R2R purchase is the Noah Fanny Pack because it was the bag that I wore to conferences at ADB and while my terminally-ill father was confined at the hospital. I brought it with me from meetings to fora, and from my father’s chemotherapy sessions to my trips to buy his necessities at the pharmacy. It was also special because I purchased this bag at the R2R HQ, which I documented in this post.
R2R launched a clothing line, and I bought a couple of pairs of shorts from them last year. I enjoyed these pairs because they went well with my cropped tops, and even my favorite t-shirts.
I think their clothing line deserves to be praised for their efforts to use upcycled fabrics and include indigenous weaves in their designs. However, as someone who does not like ruffles and ribbons, perhaps a more edgy collection would attract a new set of customers to try their clothes.
My favorite R2R memory would be that time when I bought a pair of flats made of the signature R2R basahan (rags) weave and indigenous textile. I felt so stylish during that day! Those shoes are still wearable to this day after five solid years of wear.
My dream is for R2R to continue growing despite the challenges of the global pandemic. I may have stopped purchasing from them due to some budget constraints of late, but my R2R face masks and filters remind me everyday that this brand may have started from rags, but I watched them grow to riches. I have grown up since their humble beginnings, and I hope that God will bless me with work and opportunities so that I can continue buying from brands such as R2R and support communities in the process.
God bless you, R2R!
