According to Nitro 7’s founder Richard Torres, the brand was borne out of a mutual love for coffee between the owners. The were challenged to “think of something new”, and they stumbled upon nitro, which was was invented 2012 in the US. Nitro is a method of preparing coffee, using nitrogen. In this case, air nitrogen is utilized. Pressurized air makes the taste of the coffee better and more flavorful. Beer brewers actually invented the nitro way of brewing, and the process is similar to draft beer.
Nitrogen will make your coffee a little thicker in the mouth. It subdues the bitterness of the coffee. Hence, the sweeter notes of the coffee emerges.
Nitro coffee is best enjoyed black, but Nitro 7 offers ice blended drinks to cater to the sweet palate of Filipinos.
The brand emerged in 2016, and it is 100% Filipino owned and operated. Their selling point is affordability. Their completion sells nitro coffee for Php180, while Nitro 7 offers their signature Black Nitro for only Php120. The relatable price point does not compromise the quality of their coffee, though. Richard says that they pour two days of process or two days of love in every Nitro 7 coffee.